Early Mojo Experiments with Gary Vaynerchuk

wine pour gary vaynerchuk garyvee mobile journalism web video wine eco environment news interview mobile photoAfter shooting Mark Wahlberg on the Nokia N95 in 2008, I continued to experiment shooting web videos for Treehugger.com and Discovery’s Planet Green television network. Remember, this is before the iPhone could even shoot video. Here’s a sit-down interview I did with entrepreneur Gary Vaynerchuk over a midday meal. In Part 2 Garyvee turns the lunch table on me grabbing the cellphone and having me taste the wine he’s talking about. I immediately fell in love with the promise of intimacy this type of reporting provides, to swooping around easily and seamlessly to grab coverage. It was delightful for me to compose the shots on the fly. I really got a kick out of adapting my handheld camera moves for shooting on a mobile phone. Kanting the camera on a dutch angle to frame with a wine bottle in the foreground, subject in the mid ground, and colorful activity happening in the background such as the waitress adjusting the umbrella.


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It’s up to us to adapt to it, be fearless in our framing. To be alive as alive and in the mobile moment as our subjects.


Lunch Interview with Gary Vaynerchuk shot on a Mobile Phone

Part 1

Part 2

Content for the Attention Span Impaired

Given these videos were intended for the web, and having been looking at early viewer behavior data coming in, we began to realize how sort internet clips needed to be. So we experimented with pulling some stand-alone soundbites. Quick, digestible stuff which at that time was labeled as “snack-sized content”.

Eco Tip

Carpooling

Being in the Mobile Moment

Sometimes the best material happens randomly in front of the camera. It’s up to us to adapt to it, be fearless in our framing. To be alive as alive and in the mobile moment as our subjects. Here’s an uncut moment where Gary chats with the owner of the Cook Shop restaurant about the wine we’re drinking. Further improvements in audio acquisition were to come in the future of my mojo trials.