Traction: How Any Startup Can Achieve Explosive Customer Growth (BOOK)


Startup marketing success secrets are much sought-after. We found this book How Any Startup Can Achieve Explosive Customer Growth to be particularly helpful in considering how to roll out a product. The main takeaway: pick an initial traction channel that is working and focus on that until it burns out, and then move on to the next most effective traction channel. So if you find that Facebook rather than email is working for you, stay with that until that approach loses steam. Read more