It’s the difference between what people say they want, and what they actually want.

— Todd Yellin, Netflix’s VP of product innovation.

Word. Here at Filmakr Labs we’ve listened to input from professional DPs (directors of photography / cinematographers) and home movie makers not just by hearing what they say, but by watching what they do. The UX design (user experience) choices we’ve made let you make finished films, not just shoot a few clicks into your Camera Roll. We want to make sure you can quickly and easily make and share your family get-togethers, web antics, and stories needing telling. Just like Netflix wants you to watch what you actually want to watch, you want people to want to see your films. While Filmakr alone can’t unlock the inner creativity each and every one of us has inside, it sure can make it easier and more likely by taking lots of video-making obstacles out of your way.

The Verge: The science behind Netflix’s first major redesign in four years